The King George is Britain's most prestigious open-age flat race, where Europe’s finest middle-distance horses gather to showcase their extraordinary talents and compete for one prestigious prize. In 2025, this prize will be taken to new levels, with a £1.5 million purse on offer for the first time (£1.25 million in 2024), making it the richest race ever run at Ascot. In addition, the King George will become a ‘Run For Free’ race, with connections of all horses that run (except supplementary entries) refunded their entry fees in full. This is a great initiative that should incentivise trainers and owners from across the globe to roll the dice in Britain’s richest race, generating a diverse field of runners.